![]() ![]() ![]() In the first systematic study of astroturfing in the United States, Oxford Professor Philip N. Some studies suggest astroturfing can alter public viewpoints and create enough doubt to inhibit action. Sometimes one individual operates through many personas to give the impression of widespread support for their client's agenda. On the internet, astroturfers use software to hide their identity. Astroturfing is the use of fake grassroots efforts that primarily focus on influencing public opinion and typically are funded by corporations and political entities to form opinions. In political science, it is defined as the process of seeking electoral victory or legislative relief for grievances by helping political actors find and mobilize a sympathetic public, and is designed to create the image of public consensus where there is none. Artificial grass produced by AstroTurf, which inspired the name "astroturfing" for creating a false impression of grassroots support
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